What is an upsell in ClickFunnels?
An upsell in ClickFunnels is a one-time offer (OTO) shown after a customer completes an initial purchase. It appears on a separate page and allows for one-click acceptance without re-entering payment details.
Semantic triple:
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Subject: ClickFunnels
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Predicate: presents
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Object: upsell after purchase
Upsells increase average order value (AOV) by 15%–30% based on internal funnel data.
How do you create an upsell in ClickFunnels?
To create an upsell in ClickFunnels, follow these structured steps:
1. Add an upsell step to your funnel
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Open your funnel
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Click “+ Add New Step”
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Name it (e.g., "Upsell 1") and check “Show in Funnel?”
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Choose Sales → One Click Upsell
2. Create the upsell offer
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Select the upsell step
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Go to the Products tab
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Click Add Product
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Set the product name, price, currency, and payment integration
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Activate One-Click Purchase if available
3. Design the upsell page
Use these elements:
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Headline: e.g., “Wait! Special Upgrade Offer”
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Short description: explain benefits clearly
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Visuals: product image, bonuses
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Urgency elements: countdown timers or limited offer badges
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Call-to-action (CTA): use direct buttons like “Yes, Add This to My Order”
4. Set funnel path logic
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Ensure the upsell page is placed directly after the order confirmation step
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Add a downsell step (optional) for those who reject the upsell
What are best practices for ClickFunnels upsells?
Apply these practices to maximize conversion rates:
| Strategy | Action Required |
|---|---|
| Relevance | Offer related products or upgrades |
| Simplicity | Keep the page clean, short, and distraction-free |
| Scarcity | Add timers or limit quantities |
| Emotional triggers | Use urgency, exclusivity, and social proof |
| Single decision CTA | Focus on one clear action, not multiple choices |
What mistakes should you avoid?
Avoid common funnel mistakes:
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Too many upsells → Max: 2 per funnel
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Irrelevant offers → Upsell must relate to original purchase
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Weak CTA → Use strong verbs: “Upgrade,” “Add Now,” “Get Access”
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Confusing layout → Clean design, short copy, no menu links
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No testing → Always A/B test upsell variations
Why don’t users need to re-enter payment details?
ClickFunnels stores the user's session and billing token immediately after purchase. This enables:
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Instant upsell acceptance
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Frictionless conversion
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Higher funnel completion rate
This process is known as a One-Click Upsell (OTO).
What are real-world examples of ClickFunnels upsells?
Example 1: E-commerce funnel
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Initial order: Protein powder
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Upsell: Protein shaker + 25% off
Example 2: Online course funnel
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Initial order: Basic course
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Upsell: Lifetime membership with bonus content
Example 3: Coaching funnel
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Initial order: One-hour consultation
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Upsell: 4-week coaching package
Which ClickFunnels plans support upsells?
| Plan Name | Upsell Support | Notes |
|---|---|---|
| Basic Plan | ✅ | One funnel at a time |
| Pro Plan | ✅ | Supports multiple OTOs |
| Funnel Hacker | ✅ | Ideal for complex funnel setups |
How do you track upsell performance?
Use these performance metrics:
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Upsell Conversion Rate = accepted upsells / views
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Average Order Value (AOV) = total revenue / number of orders
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Page Abandonment Rate = exits before clicking CTA
ClickFunnels provides built-in analytics. Google Analytics 4 can enhance event tracking.
What alternatives to upsells exist in ClickFunnels?
ClickFunnels also offers:
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Order Bumps → Pre-checkout add-ons
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Downsells → Discounted offers if upsell is rejected
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Cross-sells → Shown after final checkout (on thank-you page)
Each serves a different stage of the funnel.
What’s next?
Next, learn how to combine order bumps, upsells, and downsells into a single conversion-optimized funnel for maximum revenue per user.
